HW 16 A: Scoble's Rules

After reading Scoble’s rules of engagement, I went to Jezebel’s website at www.jezebel.com to find out if they followed the same twenty rules as Scoble suggests for all blogs to be a success. Jezebel is a website that definitely follows the number sixteen rule “Never hide information..” (page 134). Since Jezebel is a site based on the gossip and truth of the main stream celebrities and what kind of trouble they are getting into, the site makes sure that it gets all the angles and sides of the stories. When reading a blog about Britney Spears, “Is Britney Being Judged More Harshly Than Her Baby-Daddy?” Jezebel makes sure to address the two different views of the story. Jezebel also incorporates rule number three, which states, “Use a human voice.”(page 133). Jezebel really lives up to this rule when posting their blogs; they state their opinion and they don’t edit what they have to say about the issue at hand. One rule that Jezebel may need not to address is, “Underpromise and over deliver.”(page 133). This does not apply to Jezebel necessarily because they are not offering a product on their blog, they are just feeding peoples interests on the media. I do not know how to determine if Jezebel follows the rule that tells weblogs not to ignore Slashdot. I think that Jezebel is a pretty successful website. They find out what interests a group of people and then they supply lots of pictures and information about it, which in turn keeps people hooked.